When you are about to make a major change in your business, it is easy to get caught up in all of the work that needs to be done and start to worry about how people will react. Will they support you? What about this or that? Is it really going to change anything? How can you change Fb (first name) to J (last name) in order to create a powerful branding strategy?
There are plenty of reasons to change Fb (first name) to J (last name) but they all essentially come down to one thing: we want to change the web site. You have already got the domain for your business and you need to make the site known and noticeable on the web. It is possible for you to change Fb (first name) to J (last name) without really changing much at all on the web site itself. You simply move the files that have been created to the new location and then your web site is really going to change.
If you change your Fb (first name) to J (last name), some people will certainly read the change but many others may not. Some will read the change as being subtle and acceptable while others will not. If they read the change and do not perceive it as being subliminal enough, they will read no further and your branding efforts will be lost. This is why it is important to really consider what message you want to send when you change your Fb (first name) to J (last name).
You must really change the nature of the brand or the message that you are trying to convey if you are going to successfully change Fb (first name). You cannot change the name and have people not pick up on the change. It has to be a significant change and it has to be something that they can’t mistake for being an internal miscommunication or stylistic error. Otherwise, your branding efforts will have been in vain. If you change your Fb (first name) to J (last name), you can still maintain your business branding but you must convey that your web site is for people who own a certain business.
If you change your Fb (first name) to X (last name), you can communicate the idea that your web site is only for employees or customers of your company. In this way, the name of the web site has less impact on the overall branding of your company. The idea is to communicate the idea that your business is run differently. You don’t want to have to explain why your employees use your name versus the name of the competition.
The next issue you have to address when you change your Fb (first name) to J (last name) is the type of website design you choose to implement. If you change Fb (first name) to J (last name), this will cause confusion within your target market. Your web design must clearly state who the owner is and where the business is located. This can be accomplished by hiring a professional.
Many companies have a formal written policy on how to handle Fb (first name) changes. That policy outlines what the new name is going to be and when it is going to be effective. It is important that the change is communicated to all employees, clients and competitors. Most companies do not have formal policies that address specific situations. They are usually reactive in nature and have a system of checks and balances in place to protect the rights of the business.
When you change Fb (first name) to J (last name), you need to have an explanation in writing and a guarantee in writing that the name change is going to take effect 30 days from the date of change. This helps give you time to prepare and respond to possible concerns from current customers, employees and competitors. You don’t want to have to fight a legal battle to gain control of your domain. In addition, you don’t want to accidentally lose control of your domain. There’s nothing worse than having customers think they are getting a product or service but ending up with a page on your website that simply says “oops”