Facebook is the second largest social network and one of the first to use a native English language program. If you are new to the website, it is easy to see why it is used in this way. With millions of users signing up every day, Facebook can afford to use this method for not only creating a great user experience, but also allowing those who speak different languages to be able to use the site easily. However, does using Facebook in English only provide a true benefit to those who have this dialect or language?
For one thing, one would think that knowing English would allow one to fully comprehend everything on the site. Not so, especially with some recent updates. For example, Facebook has recently introduced a feature that allows its users to translate text from their desktop into the language of their choice. This includes translating Facebook photo posts, which include both written and spoken words. While this may seem like a small detail, it actually goes a long way in making everyone more accustomed to using the English language.
Along with these important pieces of data, information such as age and gender are also collected. By allowing those who wish to use English as a second language to log onto the site, Facebook is increasing its ability to attract and hold its audience. Those who are able to use this method will be doing so at a much higher level than those who cannot. As a result, they will be able to provide the company with more potential clients.
The reason that Facebook can accommodate those who speak English as their native language is thanks to the use of a system known as “web beacons”. These are small tracking cookies that are placed on the user’s computer. They allow the site to track a number of different aspects of a person’s browsing activities. Some of these functions include the time a person spends on one page or another, as well as the pages that they look at on the site.
This is important for a variety of reasons. For one, it gives Facebook an accurate idea of how many people are visiting, as well as what kind of content they are viewing. If an English language program is being used on a regular basis, then it is very likely that a visitor to one of the site’s pages will also be able to use one of the web beacons to track their activity.
As previously mentioned, this tracking system is also able to track the language of the user. Facebook states that only 25% of its users have chosen to use the English language program when connected with the site. Those who do use the language program are typically doing so because they are in countries that predominantly speak English as their native language. Of course, one may argue that this is a marketing strategy – but those who are part of these markets have been proven to spend more time on Facebook. This suggests that those who use the language program may be more likely to spend money on the site. Again, the company does not appear to mind this one bit.
Whether or not one chooses to use the Facebook login in English only depends on the individual. Those who have chosen to do so will be able to access a number of different kinds of features that may appeal to them. As Facebook continues to grow, so too may those who are able to access the site in English. In fact, many businesses have already done so in order to attract more of a local customer base.